NC Values works with one of the nation’s leading independent organizations (iVoterGuide) to rank candidates based on how closely they share your pro-life values by examining their response to questionnaires, actual voting history, political endorsements, financial contributions, background analysis, and panel reviews by experts. We use all that data to produce a voter guide that helps you find out which candidates share your pro-life, pro-liberty, and pro-family values.

Here’s some insights regarding our iVoterGuide sponsorship:

• North Carolina Values has been partnering with iVoterGuide since the 2020 elections to ensure the residents of North Carolina have access to accurate data and information regarding the individuals running for public offices in North Carolina. NC Values participates in the iVoterGuide process by partnering financially, providing our staff to help collect data, and publicizing the guide across social media platforms to our supporters and beyond. Because of NC Values’ partnership, iVoterGuide evaluates candidates for all federal and state offices, including appellate judges, and for some local offices like schoolboard.
• The iVoterGuide mission is to equip and empower Christians to vote wisely and be good stewards of their citizenship in order to restore the principles of limited government, free enterprise, and traditional American values. The core values of iVoterGuide are objective truth, biblical marriage and family, sanctity of life, good stewardship of resources, and religious liberty. The alignment of iVoterGuide core values with those of NC Values makes this partnership ideal.

• iVoterGuide, in partnership with NC Values Coalition, had a significant impact on North Carolina elections in 2024. 
  • For 16 conservative wins in North Carolina the number of iVoterGuide voters exceeded the winning margin. Those races included three U.S. Representative primary wins, 2 School Board primary wins, 3 State Representative primary wins, 4 School Board general election wins, and two State Representative general election wins.
  • In 72 races iVoterGuide voters comprised at least 2.5% of total votes cast.
• NC Values Coalition is a key partner for iVoterGuide.  
  • 20,277 distinct visitors accessed iVoterGuide via NC Values’ unique portal, impacting an estimated 46,028 voters.
  • iVoterGuide gained 999 new subscribers via NC Values Coalition unique URL.
  • Nationally, NC Values was the 6th most searched organization with iVoterGuide and the 2nd most searched state level organization.
• iVoterGuide is helping expand the visibility of NC Values in North Carolina. 
  • iVoterGuide sent promotional emails and press releases in collaboration with NC Values Coalition.
  • iVoterGuide provided social media posts and paid social media ads specific to North Carolina.
  • iVoterGuide placed public service announcements, mentioning NC Values Coalition, on American Family Radio in North Carolina.
  • Tami Fitzgerald made a guest appearance on At the Core with Walker Wildmon.
  • Invitations were sent to all candidates in covered races with the opportunity to participate in iVoterGuide and NC Values Coalition candidate questionnaire.